William Hayes, III
The 2020 Alumnus of the Year is William Hayes, III, nominated by the Marquette University NROTC Alumni & Friends Association board. Until his death in January of 2020, Bill was Vice President of the MU NROTC A&FA and awards program coordinator.
Accepting on behalf of his father, Bill’s son, Patrick submitted the following video for presentation to the MU NROTC Unit’s Virtual Navy & Marine Corps Birthday Ball 2020:
Bill graduated Marquette University High School in 1958 with letters in swimming. He earned his Marquette University baccalaureate in Journalism/Advertising in ‘62, plus an NROTC Commission as 2nd Lt., United States Marine Corps. At MU, he served on multiple student publications and won the Boehm poetry award and an art award. Through his advertising fraternity, ADS, in which he was Pledge Master, he was Secretary of the Intra-Fraternity Council. He also served on the MU NROTC Porthole yearbook staff and sang in the Anchor & Chain Society glee club.
After MU, Bill served four years as Marine Platoon Commander, Company Executive Officer, Company Commander, and 2nd Marine Division Information Officer. He earned the National Defense Service and Armed Forces Expeditionary Medals and letters of commendation. After Officers Basic School in Quantico, VA, his tour of duty at Camp Lejeune, NC began with guarding the U.S. Naval Base at Guantanamo Bay, Cuba. He spent six months with the Fleet Marine Force in the Mediterranean, aboard the U.S.S. Oglethorpe, AKA-100. Bill spent a month off Santo Domingo, Dominican Republic, aboard the U.S.S. Okinawa, LPH-3, during a 1965 rebel uprising. Bill was honorably discharged from the Marine Corps as Captain in ‘66.
Post service, Bill joined the Jos. Schlitz Brewing Co. of Milwaukee, then the #2 brewer nationally. As Copywriter and Editor of three company magazines, he also managed the Corporate Incentive Program for overseas award trips. Bill helped propel the Schlitz Toastmasters club to #1 among 7,000 clubs worldwide, 1969-72. His club bulletin earned the same distinction. He earned both the Able and Distinguished Toastmaster awards, won the “Dan Poppy” Area Governor Award, served as Governor (District 35), and published the district bulletin. Toastmasters led to a board seat with the Milwaukee United Fund, in charge of the UF speakers’ bureau. He was also Vice Chairman, Milwaukee Lakefront Arts Festival.
While on a 1966 magazine reporting trip to San Francisco, Bill was smitten by Carol, a Wisconsin native, newly returned from serving as a civilian employee of the U.S. Army in Germany. They married in ‘67. Carol taught first grade until their son Patrick was born in ‘74.
Bill rose quickly from a Schlitz District Sales Manager to Sales Training & Recruiting Manager, and then Brand Marketing Manager. As Pacific Division Manager (1977-80), Bill won two of the coveted award trips he had previously managed. In late ‘80, he became Corporate Director, National Retail Sales.
Stroh Brewery of Detroit acquired Schlitz in 1982, where Bill continued to serve as Corporate Director, National Retail Sales through ‘90. He directed trade advertising and coordinated with the top executives of all the major U.S. retail chains. He created the Techniques of Alcohol Management (TAM) crime prevention training program, adopted by every leading national retailer association, to prevent illegal alcohol sales.
Bill’s trade show exhibits were consistently polled “most memorable” by the Food Marketing Institute (FMI) and National Restaurant Association (NRA) conventions, each with over a thousand exhibitors. He served on the boards of eleven top retail trade associations, becoming a frequent event speaker – often partnering with his convention showstopper, “Strohbot the Robot,” operated by Robert Doornick, in a crowd-pleasing interactive comedy routine.
In the midst of Stroh’s collapse, Bill returned to his journalism roots in 1990, becoming Senior Account Executive at Grocery Marketing Magazine (Chicago). He was recruited in ‘92 by the Independent Grocers Alliance (IGA) as Associate Publisher/Editor in Chief of IGA’s international magazine, moving to Winnetka, IL in ‘93. Managing editorial and advertising functions entailed global travel. Ad sales quadrupled by ‘98, while annual magazine pages nearly tripled as IGA grew its 3,000-store base to over 4,400 as it spread from two countries to forty-four.
Bill’s son, Patrick, chose Marquette University as his college. That led Bill to become co-chair, with then wife Carol, of the MU Parents Association (1994-96). Patrick graduated Marquette in ‘96, with degrees in theater and broadcasting. He now lives in Los Angeles with his wife and son, working as a screenwriter.
Carol and Bill went separate ways in 2001 and Bill retired from IGA in ‘04. Since then, he lived on the shores of Lake Nagawicka, thirty miles west of Milwaukee. He enjoyed biking, boating, cross-country skiing, remodeling, stained glass art, driving his rally-ready ‘73 Triumph GT6, and was an avid bookworm and cinephile, as well as a lifelong Green Bay Packers and Marquette Golden Eagles fan. He recently finished writing the historical novel, “Tapestry of Evil”, dissecting the three great battles in the autumn of 1066 that led to centuries of Norman and Gallic rule of England. Until his death, he served as the Secretary of his condominium association.
Due to health concerns regarding the Coronavirus, services that were scheduled at St. Robert’s Catholic Church have been postponed indefinitely. Memorials in Bill’s name may be made to the Semper Fi Fund: https://semperfifund.org/donate/ways-to-donate/.
LCDR Ida Quigley, USN
LCDR Ida T. Quigley, USN is the Marquette NROTC Alumni & Friends Association's 2020 Recipient of the Young Alumna of the Year award. LCDR Quigley is currently the Officer of Security Cooperation Chief, Paramaribo, Republic of Suriname. LCDR Quigley was nominated by A&FA board member emeritus William Bau.
LCDR Quigley graduated from Marquette University in May, 2011 with a degree in Biomedical Sciences and a minor in Theology. After commissioning, her first assignment was as Strike Division Officer on the USS Leyte Gulf (CG 55) in Norfolk, Virginia. As a Division Officer, she led her Strike team through the Strike Certification Process and played a vital role as one of the lead Anti-Terrorist Tactical Watch Officers to certify the Leyte for AT. While the Leyte underwent its midlife cycle overhaul, Ensign Quigley was assigned to the USS Nitze (DDG 94) for seven months during its deployment through the Mediterranean Sea, Suez Canal and Persian Gulf in 5th Fleet.
In July 2014 LT Quigley was the Navigator and 1st LT on the Littoral Combat Ship (LCS) Crew 108. LT Quigley played a major role in the ship’s navigation and Aviation Firefighting Certifications leading to the crew’s commissioning six months early. Crew 108 was assigned for the commissioning of the USS Milwaukee (LCS 5) and stayed aboard until November of 2016. The ship proceeded through 12 Great Lakes Locks with 12 arduous sea and anchor details. She was assigned as the Supply Officer Department Head. For her outstanding work and attention to detail, LT Quigley was awarded the Navy and Marine Corps Achievement Medal.
From December 2016 to May 2018. LT Quigley was assigned as the Assistant Program Manager for the Littoral Combat Ship Immersive Virtual Shipboard Environment in Orlando, Florida. LT Quigley oversaw five contract awards including Deck, Combat Systems, and Engineering for the LCS program. While there she managed a $60 million budget for fiscal years 2016 and 2017. She also participated in the LCS Mission Bay Trainers, SPS-73 Radar Support, and LCS Bridge Trainers. Upon departure, she received the Navy and Marine Commendation Medal.
In December 2017, LT Quigley was selected as a Foreign Area Officer. She was assigned to the Naval Postgraduate School in Monterey, California in June 2018. In March 2020, she received a Master’s Degree in National Security Studies, an Intelligence Certificate, and completed Joint Profession Military Education Phase One.
In September 2019, LT Quigley was selected to the rank of Lieutenant Commander.
Her other awards include the Navy Meritorious Unit Commendation Ribbon, National Defense Service Ribbon, Navy “E” Ribbon 2nd Award, Global War on Terrorism Expeditionary Service Medal, Global War on Terrorism Service Medal, and Navy Sea Service Deployment Ribbon.
In September 2020, LCDR Quigley reported to the US Embassy in Paramaribo, Republic of Suriname as the OSC Chief (an O-5 Billet) where she will advise senior embassy personnel on political-military operations and relations with other nations. She will be the sole US military person assigned to the Embassy.